SHANGHAI/HONG KONG/LONDON
We Help brands build cultural legacies
Lifestyle Expertise
- BREITLING
- BUCCELLATI
- CARTIER
- CHOW TAI FOOK
- LONGINES
- RICHEMONT
Watch &
Jewellery
Watch &
Jewellery
- BREITLING
- BUCCELLATI
- CARTIER
- CHOW TAI FOOK
- LONGINES
- RICHEMONT
Fashion &
Beauty
- CANALI
- DFS
- KERING GROUP
- LONGCHAMP
- MAC COSMETICS
- MACY’S
- MICHAEL KORS
- SCHIAPARELLI
Fashion &
Beauty
- CANALI
- DFS
- KERING GROUP
- LONGCHAMP
- MAC COSMETICS
- MACY’S
- MICHAEL KORS
- SCHIAPARELLI
- BCAF
- CHINA GUARDIAN
- PHILADELPHIA ORCHESTRA
- K11 ART FOUNDATION
- K11 ART MALLS
- TEDX WANCHAI
Art &
Culture
Art &
Culture
- BCAF
- CHINA GUARDIAN
- PHILADELPHIA ORCHESTRA
- K11 ART FOUNDATION
- K11 ART MALLS
- TEDX WANCHAI
Travel &
Hospitality
- EMIRATES AIRLINE
- JUMEIRAH HOTELS
- MICHELIN GUIDE HK
- PENINSULA BOUTIQUES
- SANYA TOURISM BOARD
- SILVERSEA CRUISES
Travel &
Hospitality
- EMIRATES AIRLINE
- JUMEIRAH HOTELS
- MICHELIN GUIDE HK
- PENINSULA BOUTIQUES
- SANYA TOURISM BOARD
- SILVERSEA CRUISES
Our Services
Strategy
- INDUSTRY ANALYSIS
- BENCHMARKING
- AUDIENCE PROFILING
- STAKEHOLDER MAPPING
- REPUTATION AUDITING
COMMUNICATIONS
- BRANDING & CREATIVE
- SOCIAL MANAGEMENT
- INFLUENCER MARKETING
- MEDIA-BUY
- EXPERIENTIAL
- MEDIA RELATIONS
- CSR
LAB
- MONITORING
- ANALYTICS
- INSIGHTS
Our Work
-
KERING
WOMEN IN MOTION
CANNES FILM FESTIVALDeveloping and managing the global branding and integrated marketing strategy for the brand
- Market analysis
- Competitor Benchmarking
- Internal, consumer and media audits
- Digital & E-Commerce strategy
- First owned-boutique opening
-
MARRIOTT INTERNATIONAL
SOCIAL MEDIA CAMPAIGNS
Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members
- Developing the strategy and creative concept for the loyalty programme’s main social campaigns
- Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out
- Developing visual and video assets to inspire and engage target audiences
-
KERING
K GENERATION AWARD
SHANGHAI FASHION WEEKCurating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China
- Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators
- Ideating and developing rich content for the conference and beyond, from videos to a mini-programme
- Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers
-
ZESH
MODERN LEATHERCRAFT HOUSE
Developing and managing the global branding and integrated marketing strategy for the brand
- Market analysis
- Competitor Benchmarking
- Internal, consumer and media audits
- Digital & E-Commerce strategy
- First owned-boutique opening
-
MAC
MAC TRAVEL RETAIL
DESTINATION FABULOUS LAUNCHCreating an independent Chinese information and engagement platform
- Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers
- Sales and loyalty-focused strategy, including information, incentives and entertainment.
- Concept to delivery in coordination with specialist developer
- Ongoing management and reporting
-
BLUEBELL GROUP
ASIA LUXURY & LIFESTYLE MARKET ANALYSIS
Building thought leadership with branded industry analysis reports and white papers
- Brands data collection and analysis
- Qualitative surveys with retail sales representatives
- Interviews with brands and other industry stakeholders
- Reports branding and design development
-
KERING
WOMEN IN MOTION
CANNES FILM FESTIVALDeveloping and managing the global branding and integrated marketing strategy for the brand
Market analysis
Competitor Benchmarking
Internal, consumer and media audits
Digital & E-Commerce strategy
First owned-boutique opening
-
MARRIOTT INTERNATIONAL
SOCIAL MEDIA CAMPAIGNS
Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members
Developing the strategy and creative concept for the loyalty programme’s main social campaigns
Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out
Developing visual and video assets to inspire and engage target audiences
-
KERING
K GENERATION AWARD SHANGHAI FASHION WEEK
Curating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China
Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators
Ideating and developing rich content for the conference and beyond, from videos to a mini-programme
Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers
-
ZESH
MODERN LEATHERCRAFT HOUSE
Developing and managing the global branding and integrated marketing strategy for the brand
Market analysis
Competitor Benchmarking
Internal, consumer and media audits
Digital & E-Commerce strategy
First owned-boutique opening
-
MAC
MAC TRAVEL RETAIL DESTINATION FABULOUS LAUNCH
Creating an independent Chinese information and engagement platform
Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers
Sales and loyalty-focused strategy, including information, incentives and entertainment.
Concept to delivery in coordination with specialist developer
Ongoing management and reporting
-
BLUEBELL GROUP
ASIA LUXURY & LIFESTYLE MARKET ANALYSIS
Building thought leadership with branded industry analysis reports and white papers
Brands data collection and analysis
Qualitative surveys with retail sales representatives
Interviews with brands and other industry stakeholders
Reports branding and design development
Our Edge
Created in partnership with éCLAIR, dejaWOOO is China’s first global luxury fashion resale directory and lifestyle destination. Chinese consumers are embracing the luxury resale market fast. From fashionistas to entry-level shoppers, resale consumers are also primary luxury brand consumers. They are the future of China’s lifestyle market: thoughtful, open-minded, and discerning. dejaWOOO offers us a unique insight into the needs and wants of this new and rising consumer, that we call lifestyle mavens.
Our Edge
éCLAIR IN THE NEWS
éCLAIR REPORTS
”DESIGNED IN CHINA”