SHANGHAI/MILAN

éCLAIR is a strategic brand, marketing and communications consultancy with a focus on lifestyle and luxury brands. With integrated teams in Shanghai and Milan, we help brands build cultural legacies across China and Europe through marketing intelligence, creative activations and reputation-building initiatives.

We Help brands build cultural legacies

Lifestyle Expertise

Our teams have experience working with the world’s leading luxury and lifestyle brands across Greater China and Europe. From positioning to social marketing to corporate social responsibility, we are passionate about combining market intelligence with cultural creativity to deliver thoughtful communication solutions that help brands grow and maintain their cultural legacies.

Watch &
Jewellery

Watch &
Jewellery

Fashion &
Beauty

Fashion &
Beauty

Art &
Culture

Art &
Culture

Travel &
Hospitality

Travel &
Hospitality

Our Services

Strategy

COMMUNICATIONS

LAB

Our Work

  • KERING

    WOMEN IN MOTION
    CANNES FILM FESTIVAL

    Developing and managing the global branding and integrated marketing strategy for the brand

    • Market analysis
    • Competitor Benchmarking
    • Internal, consumer and media audits
    • Digital & E-Commerce strategy
    • First owned-boutique opening
    WOMEN IN MOTION<br>CANNES FILM FESTIVAL
  • MARRIOTT INTERNATIONAL

    SOCIAL MEDIA CAMPAIGNS

    Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members

    • Developing the strategy and creative concept for the loyalty programme’s main social campaigns
    • Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out
    • Developing visual and video assets to inspire and engage target audiences
    SOCIAL MEDIA CAMPAIGNS
  • KERING

    K GENERATION AWARD​
    SHANGHAI FASHION WEEK

    Curating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China

    • Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators
    • Ideating and developing rich content for the conference and beyond, from videos to a mini-programme 
    • Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers
    K GENERATION AWARD​ <br>SHANGHAI FASHION WEEK
  • ZESH

    MODERN LEATHERCRAFT HOUSE

    Developing and managing the global branding and integrated marketing strategy for the brand

    • Market analysis
    • Competitor Benchmarking
    • Internal, consumer and media audits
    • Digital & E-Commerce strategy
    • First owned-boutique opening
    MODERN LEATHERCRAFT HOUSE
  • MAC

    MAC TRAVEL RETAIL ​
    DESTINATION FABULOUS LAUNCH

    Creating an independent Chinese information and engagement platform

    • Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers
    • Sales and loyalty-focused strategy, including information, incentives and entertainment.
    • Concept to delivery in coordination with specialist developer
    • Ongoing management and reporting 
    MAC TRAVEL RETAIL ​<br> DESTINATION FABULOUS LAUNCH
  • BLUEBELL GROUP

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

    Building thought leadership with branded industry analysis reports and white papers

    • Brands data collection and analysis
    • Qualitative surveys with retail sales representatives
    • Interviews with brands and other industry stakeholders
    • Reports branding and design development 
    ASIA LUXURY & LIFESTYLE​  MARKET ANALYSIS
  • KERING

    WOMEN IN MOTION
    CANNES FILM FESTIVAL

    Developing and managing the global branding and integrated marketing strategy for the brand

     

    Market analysis

    Competitor Benchmarking

    Internal, consumer and media audits

    Digital & E-Commerce strategy

    First owned-boutique opening

    WOMEN IN MOTION<br>CANNES FILM FESTIVAL
  • MARRIOTT INTERNATIONAL

    SOCIAL MEDIA CAMPAIGNS

    Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members

     

    Developing the strategy and creative concept for the loyalty programme’s main social campaigns

    Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out

    Developing visual and video assets to inspire and engage target audiences

    SOCIAL MEDIA CAMPAIGNS
  • KERING

    K GENERATION AWARD​ SHANGHAI FASHION WEEK

    Curating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China

    Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators

    Ideating and developing rich content for the conference and beyond, from videos to a mini-programme 

    Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers

    K GENERATION AWARD​  SHANGHAI FASHION WEEK
  • ZESH

    MODERN LEATHERCRAFT HOUSE

    Developing and managing the global branding and integrated marketing strategy for the brand

     

    Market analysis

    Competitor Benchmarking

    Internal, consumer and media audits

    Digital & E-Commerce strategy

    First owned-boutique opening

    MODERN LEATHERCRAFT HOUSE
  • MAC

    MAC TRAVEL RETAIL ​ DESTINATION FABULOUS LAUNCH

    Creating an independent Chinese information and engagement platform

    Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers

    Sales and loyalty-focused strategy, including information, incentives and entertainment.

    Concept to delivery in coordination with specialist developer

    Ongoing management and reporting 

    MAC TRAVEL RETAIL ​  DESTINATION FABULOUS LAUNCH
  • BLUEBELL GROUP

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

    Building thought leadership with branded industry analysis reports and white papers

    Brands data collection and analysis

    Qualitative surveys with retail sales representatives

    Interviews with brands and other industry stakeholders

    Reports branding and design development 

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

Our Edge

Created in partnership with éCLAIR, dejaWOOO is China’s first global luxury fashion resale directory and lifestyle destination. Chinese consumers are embracing the luxury resale market fast. From fashionistas to entry-level shoppers, resale consumers are also primary luxury brand consumers. They are the future of China’s lifestyle market: thoughtful, open-minded, and discerning. dejaWOOO offers us a unique insight into the needs and wants of this new and rising consumer, that we call lifestyle mavens.

Our Edge

Created in partnership with éCLAIR, dejaWOOO is China’s first global luxury fashion resale directory and lifestyle destination.
Chinese consumers are embracing the luxury resale market fast. From fashionistas to entry-level shoppers, resale consumers are also primary luxury brand consumers. They are the future of China’s lifestyle market: thoughtful, open-minded, and discerning.
dejaWOOO offers us a unique insight into the needs and wants of this new and rising consumer, that we call lifestyle mavens.

éCLAIR IN THE NEWS

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éCLAIR REPORTS

CHINA’s Fashion Shake-Up
HOW INDEPENDENT CHINESE DESIGNERS ARE LAYING THE FOUNDATION OF 
”DESIGNED IN CHINA”

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