EN/中文​

SHANGHAI/HONG KONG/LONDON

éCLAIR is a strategic brand, marketing and communications consultancy with a focus on lifestyle and luxury brands. With integrated teams in Shanghai and Milan, we help brands build cultural legacies across China and Europe through marketing intelligence, creative activations and reputation-building initiatives.

We Help brands build cultural legacies

Lifestyle Expertise

Our teams have experience working with the world’s leading luxury and lifestyle brands across Greater China and Europe. From positioning to social marketing to corporate social responsibility, we are passionate about combining market intelligence with cultural creativity to deliver thoughtful communication solutions that help brands grow and maintain their cultural legacies.
  • BREITLING
  • BUCCELLATI
  • CARTIER
  • CHOW TAI FOOK
  • LONGINES
  • RICHEMONT

Watch &
Jewellery

Watch &
Jewellery

  • BREITLING
  • BUCCELLATI
  • CARTIER
  • CHOW TAI FOOK
  • LONGINES
  • RICHEMONT

Fashion &
Beauty

  • CANALI
  • DFS
  • KERING GROUP
  • LONGCHAMP
  • MAC COSMETICS
  • MACY’S
  • MICHAEL KORS
  • SCHIAPARELLI

Fashion &
Beauty

  • CANALI
  • DFS
  • KERING GROUP
  • LONGCHAMP
  • MAC COSMETICS
  • MACY’S
  • MICHAEL KORS
  • SCHIAPARELLI
  • BCAF
  • CHINA GUARDIAN
  • PHILADELPHIA ORCHESTRA
  • K11 ART FOUNDATION
  • K11 ART MALLS
  • TEDX WANCHAI

Art &
Culture

Art &
Culture

  • BCAF
  • CHINA GUARDIAN
  • PHILADELPHIA ORCHESTRA
  • K11 ART FOUNDATION
  • K11 ART MALLS
  • TEDX WANCHAI

Travel &
Hospitality

  • EMIRATES AIRLINE
  • JUMEIRAH HOTELS
  • MICHELIN GUIDE HK
  • PENINSULA BOUTIQUES
  • SANYA TOURISM BOARD
  • SILVERSEA CRUISES

Travel &
Hospitality

  • EMIRATES AIRLINE
  • JUMEIRAH HOTELS
  • MICHELIN GUIDE HK
  • PENINSULA BOUTIQUES
  • SANYA TOURISM BOARD
  • SILVERSEA CRUISES

Our Services

Strategy

  • INDUSTRY ANALYSIS
  • BENCHMARKING
  • AUDIENCE PROFILING
  • STAKEHOLDER MAPPING
  • REPUTATION AUDITING

COMMUNICATIONS

  • BRANDING & CREATIVE
  • SOCIAL MANAGEMENT
  • INFLUENCER MARKETING
  • MEDIA-BUY
  • EXPERIENTIAL
  • MEDIA RELATIONS
  • CSR

LAB

  • MONITORING
  • ANALYTICS
  • INSIGHTS

Our Work

  • KERING

    WOMEN IN MOTION
    CANNES FILM FESTIVAL

    Developing and managing the global branding and integrated marketing strategy for the brand

    • Market analysis
    • Competitor Benchmarking
    • Internal, consumer and media audits
    • Digital & E-Commerce strategy
    • First owned-boutique opening
    WOMEN IN MOTION<br>CANNES FILM FESTIVAL

  • MARRIOTT INTERNATIONAL

    SOCIAL MEDIA CAMPAIGNS

    Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members

    • Developing the strategy and creative concept for the loyalty programme’s main social campaigns
    • Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out
    • Developing visual and video assets to inspire and engage target audiences
    SOCIAL MEDIA CAMPAIGNS

  • KERING

    K GENERATION AWARD​
    SHANGHAI FASHION WEEK

    Curating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China​

    • Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators​
    • Ideating and developing rich content for the conference and beyond, from videos to a mini-programme ​
    • Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers​
    K GENERATION AWARD​ <br>SHANGHAI FASHION WEEK

  • ZESH

    MODERN LEATHERCRAFT HOUSE

    Developing and managing the global branding and integrated marketing strategy for the brand

    • Market analysis
    • Competitor Benchmarking
    • Internal, consumer and media audits
    • Digital & E-Commerce strategy
    • First owned-boutique opening
    MODERN LEATHERCRAFT HOUSE

  • MAC

    MAC TRAVEL RETAIL ​
    DESTINATION FABULOUS LAUNCH

    Creating an independent Chinese information and engagement platform​

    • Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers​
    • Sales and loyalty-focused strategy, including information, incentives and entertainment.​
    • Concept to delivery in coordination with specialist developer​
    • Ongoing management and reporting ​
    MAC TRAVEL RETAIL ​<br> DESTINATION FABULOUS LAUNCH

  • BLUEBELL GROUP

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

    ​Building thought leadership with branded industry analysis reports and white papers​

    • Brands data collection and analysis​
    • Qualitative surveys with retail sales representatives​
    • Interviews with brands and other industry stakeholders​
    • Reports branding and design development ​
    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

  • KERING

    WOMEN IN MOTION
    CANNES FILM FESTIVAL

    Developing and managing the global branding and integrated marketing strategy for the brand

     

    Market analysis

    Competitor Benchmarking

    Internal, consumer and media audits

    Digital & E-Commerce strategy

    First owned-boutique opening

    WOMEN IN MOTION<br>CANNES FILM FESTIVAL

  • MARRIOTT INTERNATIONAL

    SOCIAL MEDIA CAMPAIGNS

    Developing creative social campaigns and rich content to engage Marriott Bonvoy existing and new members

     

    Developing the strategy and creative concept for the loyalty programme’s main social campaigns

    Coordinating with Marriott Bonvoy teams and portfolio hotels for assets alignment and campaign roll-out

    Developing visual and video assets to inspire and engage target audiences

    SOCIAL MEDIA CAMPAIGNS

  • KERING

    K GENERATION AWARD​ SHANGHAI FASHION WEEK

    Curating the messaging, speakers, audience and rich content for Kering’s first award in innovation for sustainable fashion in China

    ​

    Developing the event forum and awards programme and content, in coordination with high-profile international speakers and moderators​

    Ideating and developing rich content for the conference and beyond, from videos to a mini-programme ​

    Curating the audience for maximum impact at industry level, from brands to designers, education institutions, consultancies, government, industry platforms, NGOs, manufacturers​

    K GENERATION AWARD​ SHANGHAI FASHION WEEK

  • ZESH

    MODERN LEATHERCRAFT HOUSE

    Developing and managing the global branding and integrated marketing strategy for the brand

     

    Market analysis

    Competitor Benchmarking

    Internal, consumer and media audits

    Digital & E-Commerce strategy

    First owned-boutique opening

    MODERN LEATHERCRAFT HOUSE

  • MAC

    MAC TRAVEL RETAIL ​ DESTINATION FABULOUS LAUNCH

    Creating an independent Chinese information and engagement platform

    ​

    Ideation of a WeChat mini-programme as an essential travel retail platform addressing Chinese travelers​

    Sales and loyalty-focused strategy, including information, incentives and entertainment.​

    Concept to delivery in coordination with specialist developer​

    Ongoing management and reporting ​

    MAC TRAVEL RETAIL ​ DESTINATION FABULOUS LAUNCH

  • BLUEBELL GROUP

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

    ​Building thought leadership with branded industry analysis reports and white papers

    ​

    Brands data collection and analysis​

    Qualitative surveys with retail sales representatives​

    Interviews with brands and other industry stakeholders​

    Reports branding and design development ​

    ASIA LUXURY & LIFESTYLE​ MARKET ANALYSIS

Our Edge

Created in partnership with éCLAIR, dejaWOOO is China’s first global luxury fashion resale directory and lifestyle destination. Chinese consumers are embracing the luxury resale market fast. From fashionistas to entry-level shoppers, resale consumers are also primary luxury brand consumers. They are the future of China’s lifestyle market: thoughtful, open-minded, and discerning. dejaWOOO offers us a unique insight into the needs and wants of this new and rising consumer, that we call lifestyle mavens.

Our Edge

Created in partnership with éCLAIR, dejaWOOO is China’s first global luxury fashion resale directory and lifestyle destination.
Chinese consumers are embracing the luxury resale market fast. From fashionistas to entry-level shoppers, resale consumers are also primary luxury brand consumers. They are the future of China’s lifestyle market: thoughtful, open-minded, and discerning.
dejaWOOO offers us a unique insight into the needs and wants of this new and rising consumer, that we call lifestyle mavens.

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Shanghai Office

3F, Building 6, Lane 322, Anfu Road Shanghai China
 中国 上海 徐汇区 安福路322弄6号楼3层

Business enquiries

[email protected]

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